As a web designer, one of the most frequent requests I hear during or after the design process is, “Can you make the logo bigger?”
I completely understand. Your logo represents your business, your identity, and everything that differentiates you from others.
It’s natural to want it prominently displayed, but when it looks like a billboard, it can give visitors the wrong impression about the credibility of your company, making it seem out of touch.
Why Clients Ask for Supersized Logos
Over my 25+ years in sales, marketing, and web design, I’ve noticed a few common reasons business owners want their logo to be bigger. It seems to come down to these points:
A lack of trust in the web designer’s expertise.
The desire to make the brand unforgettable at all costs.
The dream of achieving fast “top of mind” branding in their market niche.
Pride in their creation and wanting to showcase it to the world.
While these are understandable reasons, focusing too much on logo size can have the opposite effect of what you’re aiming for.
4 Reasons to Keep Your Logo Size Standard
More space for important information.
A cleaner, more modern website design.
A great user experience that avoids overwhelming visitors.
A simpler image is more memorable.
Think of it this way: entering a well-designed room feels great because it’s beautifully decorated and has plenty of space to move around. Your website should give that same sense of balance and breathing room while your visitor is exploring the pages.
How Logo Size Impacts User Experience
Your logo should be large enough to be recognizable but not so dominant that it overshadows your site’s main content.
The placement is key. It should be visible right away when visitors land on the page without having to scroll, but it shouldn’t dominate the space and distract away from your content.
People just want to efficiently find what they’re looking for, enjoy what they’re seeing, and accomplish what they set out to do. That’s “user experience”, and if it isn’t good, then you lost them. And the sale.
How to Scale a Logo for Websites
When you hire a reputable design agency or designer, trust that they understand logo sizing and its role in the overall design. They should be able to explain why they’ve chosen specific dimensions for elements on your site.
At minimum:
A website logo’s height typically falls between 20px and 30px, with some variation depending on the layout.
The width is proportional to the brand name’s length.
Websites are carefully structured, with elements proportionate to each other to create a logical flow. A logo that’s too large can immediately throw everything off.
How Logo Size Helps Brand Recognition
You might still be thinking, “But if my logo is too small, won’t users forget my brand?” The reality is, some of the world’s most successful brands use modestly sized logos on their websites. Why? Because they focus on user experience and letting their content speak for itself.
If you feel your logo looks too small, the solution isn’t necessarily to enlarge it. Instead:
Consider reducing its size slightly to create breathing room and balance the content.
Re-evaluate its design with the help of a professional to ensure it has maximum impact at its current size.
When it comes to branding, you don’t need to reinvent the wheel by breaking best design practices. Instead, focus on evolving your brand to match industry standards and meet user expectations.
Ready to Improve Your Website?
If you’re still unsure or have questions about logo size and placement, let’s talk! I can help you redesign or polish your brand for a better online experience that turns visitors into actual customers.
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